Promote Your Session

Social Media & Web Promotion


Thank you for participating as a main program presenter at IDEA2025. Here, you will find the necessary resources to help promote your session to your personal and professional networks.

Promote Your Session on Social Media

Congratulations on being selected as a speaker at IDEA2025! To help build buzz and generate awareness for your session and the conference as a whole, please promote your participation as a conference presenter on social media.

Posting on social media is essential for you to reach prospective attendees, gain valuable insights, and grow your personal brand. Consistently posting relevant and engaging content, exhibiting thought leadership and contributing to industry conversations is critical to increasing awareness and educating key audiences on the benefits of district energy and your solutions.

Through a groundswell of engagement and discussion, we can raise both your and IDEA2025’s profile, educate on the benefits of district energy, and drive attendance to your insightful presentation.

We've developed a Social Media Guide and FAQ to help, in addition to the content included on this page.


If you need assistance, please contact Jason Beal at jason.idea@districtenergy.org.

Social Media Guide and FAQs

Promote Your Presentation Early and Often

To help you promote your session visually, I have included a Social Media PowerPoint (.ppt) slide that you can edit to include your photo and session title. Once edited, you can save the file as a .png or .jpeg file and upload the image in your post.

There are 4 slides in this deck, the first and last ones are ones you can use to create your slide (always good to have an extra if you have issues), and slides 2 and 3 show you what the slide looks like when completed.

To add your photo, simply click on the “click icon to add picture” button and select your headshot.

Next, type in your session title and date speaking in the “Click to Add Text” box. The slide deck provided includes the template and examples of the slide as you go through the process. Once you have your slide designed, save that slide as a .png or .jpeg which you can then upload into social media.
I have also included Bitly (or shortened) links to direct attendees to the IDEA2025 Home page, Education Schedule, Registration page, and exhibitors page (if your company is exhibiting as well). 

Please note, that it is best to include these links in the 'comments' section of your post, not the post itself (allegedly the platforms don't like it when you put links to outside websites in your posts, so this is a workaround).

Education Schedule- https://bit.ly/IDEA2025Program


Below are a few sample posts to get you started and be sure to tag IDEA and your colleagues or co-presenters to boost reach and engagement. Also, include any relevant hashtags (4 is best) to help others find your post. A list of relevant hashtags is below as well. 
PLEASE contact Jason Beal if you have any issues.
 

First Post/Two Months Out

I’m honored to be speaking at [@International District Energy Association]’s #IDEA2025 Annual conference, June 2-5!
 
 
 
This year’s program in Minneapolis is expansive with many critical issues to discuss. My presentation centers around [Insert topic: #decarbonization efforts, lowering cities #carbonemissions, etc].
 
 
 
I hope to see you at the show! Registration and event information can be found in the comments section: 
 
#DistrictEnergy #EnergyTransition
(post https://bit.ly/IDEA2025reg as your first comment)

One Month Out

1 month until #IDEA2025 in Minneapolis!

Join me and other industry professionals at [@International District Energy Association]’s annual conference, IDEA2025, June 2-5, where I will be speaking on [Insert topic: #decarbonization efforts, lowering cities #carbonemissions, etc]. 
 
I’m thrilled for the great opportunity to connect with industry peers and help brainstorm a #sustainable future. Will I see you there?

Click the link in the comments for more information and registration!
#DistrictEnergy #EnergyTransition

(post https://bit.ly/IDEA2025reg-Register as your first comment)

Week Before

#IDEA2025 is almost here!    

Join me in Minneapolis for a talk on [Insert topic: #decarbonization efforts, lowering cities #carbonemissions, etc] at [enter time] on June  [Day of speaking]. There’s still time to register and I’m looking forward to seeing you there!

(post https://bit.ly/IDEA2025reg-Register as your first comment)