Tabreed lights up Burj Khalifa in celebration of all-new brand identity

By District Energy posted 28 days ago




The National Central Cooling Company PJSC (DFM: Tabreed), headquartered in the UAE, yesterday unveiled its all-new branding and corporate identity, ushering in an exciting new chapter in the story of one of the country’s most promising companies.

This historic development followed Tabreed’s Annual General Assembly (AGA), which was held virtually on 21 March, confirming Tabreed’s stellar performance throughout 2020. The company exceeded all expectations by reporting a 16.5% increase in net income to a record AED 550 million and the addition of 221,100 Refrigeration Tons (RT) of capacity growth, resulting in the delivery of more than 1.4 million RT of cooling capacity. One of Tabreed’s major success stories during 2020 was the acquisition of the world’s largest district cooling scheme in Downtown Dubai

The assembly also saw the company’s shareholders approve a cash dividend of 5.75 fils per share and bonus shares of one share for every existing 45 shares for the financial year ending 31 December 2020. This equates to approximately 11.5 fils for each share at the current share price, representing a 10% increase on 2019’s dividend. Despite its many challenges, 2020 had been a remarkable year for Tabreed and it remains well positioned to make significant progress in the near future.

On Sunday 11 April, the new company brand identity lit up the night sky in Downtown Dubai, during a spectacular lights and graphics show projected against the iconic Burj Khalifa. As the show drew to a conclusion, Tabreed’s previous branding dramatically morphed into the all-new identity.

Honed and refined over many months by leading industry professionals, Tabreed’s new corporate identity, built around “essential for progress” as a core brand positioning, is more closely aligned with the company’s current strategy where business transformation and growth are to the fore. Reflecting Tabreed’s core values, the branding is more modern and dynamic, bolder in look and feel, and able to accurately articulate the company’s role in society: that of a catalyst for change with progress as its central tenet.

Following the unveiling, Khaled Abdulla Al Qubaisi, Tabreed’s Chairman, said: “Tabreed is a company founded on the unending pursuit of progress and this is abundantly clear with our new corporate identity. It accurately portrays us as dynamic, modern and forward-thinking. ‘Essential for Progress’ represents what Tabreed is all about as we work together with our stakeholders, collaborators and customers, helping to shape a more sustainable future for communities all around the world.”

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