Smart Energy International
As part of efforts by Con Edison to ensure the participation of consumers in its clean energy transition, the US utility has signed a new deal with agency Code and Theory.
Code and Theory will act as the utility’s creative agency helping the electricity distributor to reaffirm its clean energy commitment and to ensure that the energy provider continues to chart a course towards a clean, renewable energy future on behalf of its customers.
The agency will support Con Edison and its two subsidiaries Con Edison Company of New York and Orange and Rockland Utilities, in ensuring that consumers better engage with utilities’ customer service tools and technologies and clean energy programmes and projects. The projects will include Con Edison’s battery storage, electric vehicles and solar energy initiatives.
MDC Partners, a subsidiary of Code and Theory, will act as Con Edison’s partner for media planning and buying.